Amarillo

112 curated Instagram creators - tap to follow

The Content Food Critic

@thecontentfoodcritic

trusted source for appetizing and affordable Amarillo restaurants

Amarillo Eats

@amarillo_eats

discovers the best food Amarillo has to offer

Amarillo Food

@foodamarillo

casual Amarillo food coverage and recommendations

Visit Amarillo

@visit_amarillo

official tourism Insta, where to eat stay explore in The Real Texas

Brick & Elm Magazine

@brickandelm

premier Amarillo lifestyle magazine, weekend itineraries

The Bull 101.9

@thebullamarillo

country radio with Amarillo weekend roundups and event posts

Visit Amarillo

@visit_amarillo

CVB acts as default concierge for tourists and event planners

Paramount Recreation Club

@prcamarillo

Barfield speakeasy, hidden gem concierges send guests to

Yellow City Street Food

@yellowcitystreetfood

chef-owned Amarillo street food, Diablo Shrimp Tacos legend

The Drunken Oyster

@thedrunkenoysterama

Cajun seafood, 300+ liquor varieties, French Quarter vibes

Six Car Pub & Brewery

@sixcarpub

only downtown Amarillo brewpub, locals' hangout

Pondaseta Brewing

@pondaseta

craft brewery building community in Amarillo

Bomb City Distillery

@bombcitydistillery

first distillery in Amarillo, award-winning vodka and bourbon

The Big Texan Steak Ranch

@thebigtexan

world-famous 72oz steak challenge, Route 66 icon

Palace Coffee + Roastery

@palacecoffee

local staple, multiple locations, locally roasted beans

Strata Coffee Bar + Roastery

@stratacoffeebar

medical district hidden gem, art-walled cafe

Taqueria MTZ

@taqueria.mtz

family taqueria, Texas Monthly Top 50 Tacos for birria

YOLOS Food Truck

@yolosfoodtruck

Amarillo food truck staple

Tap Truck Amarillo

@taptruckamarillo

mobile bar service for events

Wolflin Square

@wolflinsquare

Amarillo's shopping, dining, and lifestyle district

Wolflin Village Shopping

@wolflinvillage

historic Wolflin retail hub, boutique destination

KFDA NewsChannel 10

@newschannel10

most-watched news in Panhandle, breaking + scanner alerts

ABC 7 Amarillo

@abc7amarillo

community news leader, scanner feed and crime coverage

KAMR Local 4 News

@kamrlocal4news

myhighplains.com TV station, local breaking news

Texas Memes

@thetxmemes

statewide meme account, regularly covers Panhandle bits

Texas Humor

@texashumor

Texas culture memes including Amarillo-themed jabs

101.9 The Bull

@thebullamarillo

runs Memes A La Amarillo collections on its blog/social

Mayor Cole Stanley

@colestanleyforamarillo

Amarillo mayor since 2023, builder, 30 small businesses

City of Amarillo

@cityofamarillo

official city government Insta, open spaces endless opportunities

Amarillo Police Dept

@amarillopolicedepartment

official APD page for updates and PIO releases

Amarillo Parks & Rec

@amarilloparksandrec

city parks, pools, splash pads programming

City of Amarillo

@cityofamarillo

main city handle, services and announcements

Potter County Sheriff

@potter_county_sheriff

sheriff's office for the county Amarillo sits in

City of Canyon

@cityofcanyontx

Randall County seat, WTAMU town just south of Amarillo

Rep. Caroline Fairly

@carolinefairly

TX House Dist 87 Amarillo, succeeded Four Price 2025

Fairly for Texas

@fairlyfortexas

Caroline Fairly campaign account, Amarillo state rep

APD

@amarillopolicedepartment

posts code enforcement and compliance reminders

City of Amarillo

@cityofamarillo

permits, ordinances, public works compliance posts

Amarillo Chamber

@amarillochamber

shares business compliance and regulatory updates

KFDA NewsChannel 10

@newschannel10

CBS affiliate, dominant Panhandle TV news

ABC 7 Amarillo

@abc7amarillo

ABC affiliate, KVII community news leader

KAMR Local 4

@kamrlocal4news

NBC affiliate myhighplains.com

Brick & Elm Magazine

@brickandelm

glossy Amarillo lifestyle mag, locally owned

Panhandle PBS

@panhandlepbs

KACV-TV Amarillo College, educational programming

Telemundo Amarillo

@telemundoamarillo

Spanish-language Amarillo news outlet

Brick & Elm Magazine

@brickandelm

Jason Boyett + Michele McAffrey, Amarillo journos' home base

NewsChannel 10 reporters

@newschannel10

team handle where local reporters post stories

ABC 7 reporters

@abc7amarillo

KVII reporter team Insta, local bylines

Brick & Elm Magazine

@brickandelm

Amarillo lifestyle authority, dining and design

Wolflin Square

@wolflinsquare

shopping + lifestyle destination, brand collabs

Haley Sutter

@soldhaleysutter

realtor + lifestyle creator, Amarillo content

Amarillo Women's Network

@amarillowomensnetwork

connects women business owners and professionals

DHDC Amarillo

@discoverycenter

Don Harrington Discovery Center, mom go-to for kid programs

Amarillo Botanical Gardens

@amarillobotanicalgardens

family-friendly programming, mom community spot

The Big Texan

@thebigtexan

72oz steak challenge, magnet for mukbang creators worldwide

Amarillo Food Station

@amarillofoodstation

Neapolitan burgers, big-portion food content

Haley Sutter Realtor

@soldhaleysutter

top Amarillo realtor on social, Sold By Haley brand

Tia Van Ryn Realtor

@tiavanrynrealtor

active Amarillo agent with strong Insta presence

Wolflin Square

@wolflinsquare

showcases the most coveted Amarillo retail address

Amarillo Chamber

@amarillochamber

vendor referrals, ribbon cuttings, B2B networking

Amarillo EDC

@amarilloedc

economic dev, recruits and supports B2B businesses

Amarillo Hispanic Chamber

@amarillohispanicchamber

Hispanic business network, vendor connections

Amarillo Chamber

@amarillochamber

job fairs, workforce development partnerships

Amarillo College

@amarillocollege

community college, workforce training pipeline

Amarillo EDC

@amarilloedc

workforce attraction for new employers

Embassy Suites Amarillo

@embassysuitesamarillo

downtown by Civic Center, 1133-guest event space

Paramount Recreation Club

@prcamarillo

Barfield speakeasy, featured in Yellowstone show

Wolflin Square

@wolflinsquare

shopping district anchor, boutique heaven

Wolflin Village

@wolflinvillage

adjacent retail center, specialty shops

Silverland's Hallmark

@silverland_amarillo

longtime Amarillo gift staple

Pak-A-Sak

@pakasaktx

21x best convenience store in Texas Panhandle

United Supermarkets

@unitedwestttexas

flagship West Texas grocery, Amarillo strong

Tri-State Fair & Rodeo

@tristatefair

largest annual Panhandle event, 130K+ visitors mid-Sept

Hoodoo Mural Festival

@hoodoomural

non-profit mural + music fest, since 2019

Amarillo Hispanic Chamber

@amarillohispanicchamber

Hispanic Heritage Luncheon + Barrios de Amarillo partner

Panhandle PBS

@panhandlepbs

Black History + Hispanic Heritage programming

Amarillo Area Foundation

@amarilloarea

funds cultural programming across Panhandle

Amarillo Sod Poodles

@sodpoodles

AA Diamondbacks affiliate, Hodgetown downtown, 2023 MiLB Org of Year

WT A&M Buffaloes

@wtamubuffs

D-II Buffaloes athletics, Canyon, Lone Star Conference

WTAMU Football

@wtamu_football

Buff football, biggest local college program

FC Amarillo Bombers

@amarillobombersfc

indoor pro soccer, April-July season

WRCA

@workingranchcowboyassoc

Working Ranch Cowboys Assoc, Super Bowl of Ranch Rodeo

Sod Poodles

@sodpoodles

biggest local sports sponsorship inventory, Hodgetown signage

Tri-State Fair

@tristatefair

event sponsorship, 130K-visitor annual fair

Amarillo Chamber

@amarillochamber

business sponsorship channel for chamber events

Amarillo ISD

@amarilloisd

main school district, north + west Amarillo

Canyon ISD

@canyonisd

south Amarillo + Canyon, fast-growing district

Amarillo College

@amarillocollege

community college, three campuses

WTAMU

@wtamu

West Texas A&M University, Canyon

TTUHSC Amarillo

@ttuhscamarillo

Texas Tech Health Sciences Center Amarillo campus

BSA Health System

@bsahealthsystem

major Panhandle hospital, Christian healthcare mission

Northwest Texas Healthcare

@nwthshealthcare

495-bed academic teaching facility, heart + stroke

Kaizen Yoga Studio

@kaizenyoga_

premier Amarillo yoga, vinyasa hatha kids classes

Gold's Gym Amarillo

@goldsgym806

local 806 gym presence

Hoodoo Mural Festival

@hoodoomural

public art nonprofit, transforms downtown Amarillo

Lone Star Ballet

@lonestardanceacademy

community ballet, Globe-News Center resident company

United Way Amarillo & Canyon

@unitedwayamarillocanyon

fights for Potter + Randall health, education, basic needs

Amarillo Area Foundation

@amarilloarea

largest Panhandle community foundation, arts grants

DHDC

@discoverycenter

only planetarium in Panhandle, science museum nonprofit

Mayor Cole Stanley

@colestanleyforamarillo

sitting mayor, builder, business mentor

Rep. Caroline Fairly

@carolinefairly

state rep HD87, replaced Four Price

Amarillo Chamber

@amarillochamber

convenes the political + business power class

Amarillo EDC

@amarilloedc

deal-flow gatekeeper for major business expansions

City of Canyon

@cityofcanyontx

Randall County seat, WTAMU town

Canyon ISD

@canyonisd

covers Canyon + south Amarillo + Bushland-adjacent

Education Credit Union

@educationcreditunion

serves Amarillo Borger Bushland Canyon Stinnett

WTAMU

@wtamu

main institution anchoring Canyon suburb

WRCA

@workingranchcowboyassoc

ranch cowboy culture, very Panhandle-specific

Amarillo Botanical Gardens

@amarillobotanicalgardens

plant + garden niche community

Wonderland Amusement Park

@wonderlandpark

Texas' Greatest Amusement Park since 1951, local fandom

DHDC

@discoverycenter

science + planetarium niche, only in Panhandle

Pondaseta Brewing

@pondaseta

craft beer scene hub, regulars community